Rosemarie is a renowned leader, brand builder and rabble-rouser in the marketing industry.
She has been instrumental in positioning and building world-class brands for Diageo, Johnson and Johnson, Debeers, Bing for Microsoft and Jetblue. As president of k&b she took it from a 30-person boutique to a 400 person strong award-winning agency. She then took on the mantle of leading the 125-year old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry.
In September of 2010, Rosemarie, along with her creative partner Ty Montague, left JWT and founded co:collective. Co: is a storydoing collective focused on inventing and re-inventing businesses, brands and products.
Rosemarie began her career as a planner at BBDO in London. In 1989, she was hired by Chiat/Day NY and was among the first wave of Brits to import the Account Planning discipline to the United States. Prior to joining JWT, Rosemarie spent eight years as President of Kirshenbaum and Bond, the award–winning agency responsible for turning the Snapple brand into a $700 million business.In April of 2009, Rosemarie was awarded the Quantum Leap Award from AWNY.This award recognizes individuals who have taken big risks by spurring significant changes in their organizations. And in September 2012, Rosemarie was named as one of the “100 Most Influential Women in Advertising” by Advertising Age.