co:partners

Ty Montague

Co-Founder, Co-CEO

After 20+ years in traditional advertising, Ty and his partners Rosemarie Ryan, Neil Parker and Richard Schatzberger launched co:collective in September of 2010. Co:collective is a growth and innovation accelerator that specializes in inventing and re- inventing products, businesses and brands. Co has been engaged by YouTube, Google, Microsoft, GE and Kohls among others.

Ty is happiest when things are under construction, which may be why he has spent his career as an innovator and agent of change. As Co-President, Chief Creative Officer, JWT North America, Ty and his partner Rosemarie helped lead a 5-year transformation of the agency. This effort culminated with JWT being named Adweek magazine’s 2009 Global Agency of the Year – the first award of its kind for JWT and parent company, WPP. Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy and worked at the New York office of Chiat Day.

Ty is an author and frequent speaker on the topics of innovation, business transformation and the power of story. His first book True Story: How to Combine Story and Action to Transform Your Business (2013 Harvard Business Press) comes out July 16.

Creativity magazine has named Ty one of the 50 most influential creatives of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company magazine named him one of the Top Ten Creative Minds in business.